About Threads

More Than Apparel is the idea behind Threads: a piece of clothing can carry a story, spark a conversation, and connect people through something they love.

Wear it. Scan it. Share the moment.

Our designs pair apparel with a QR code inside the Threads logo. Scan that code to open the video connected to the design. The clothing is the starting point; the shared moment is what gives it another dimension.

A consistent mark. A different story.

The Threads logo stays consistent across our designs. The QR code changes with the product line, connecting each design to its associated content.

Explore the collection or read how it works.

Get in touch

For product questions, order support, or a conversation about Threads, email threadsmorethanapparel@gmail.com or use our contact form.